Former Pillsbury Frozen Pizza and Cookie Dough Plant Equipment Headed to Auction

New Mill Capital will hold an equipment auction for the former General Mills plant online June 15th

Midland, ON – New Mill Capital Holdings ( will conduct an online equipment auction for all of the equipment at the former General Mills Pillsbury plant in Midland, ON. The auction will take place on June 15th via online only auction. Featured items of this sale include a complete frozen pizza production line, dough processing, spiral freezers, continuous fryers, ribbon blenders and power handling, sifters and screeners, liquid processing and cheese shredders. Packaging, metal detection, palletizing, facilities and plant support equipment will also be included in the sale. “There has not been a plant of this type to hit the auction block in Ontario in quite a while.” said Eric Weiler, Principal of New Mill Capital Holdings. “This is a nice opportunity for Canadian and US food product manufacturers to purchase a large variety of quality equipment with a very short lead time. The former owner did a nice job of maintaining the facility and equipment.”

The auction will be held solely online via online bidding platform provider with bidding closing on June 15th at 10:00am EDT. Interested parties are invited to attend open equipment inspections on June 13 & June 14th from 9 AM – 4 PM. Inspections may also be held anytime by appointment leading up to the sale. The plant is located at 111 Pillsbury Dr. Midland, ON.


New Mill Capital offers comprehensive asset conversion solutions for the food processing and packaging industries. Services include turnkey acquisitions of closed industrial plants, value-added equipment auction & liquidation programs in addition to advisory and brokerage services.