Auction Dates Set For Seneca Foods Modesto, CA

Modesto, CA – The team of New Mill Capital, Schneider Industries and Smith Food Machinery have set auction dates of October 23, 24, 25, 30, 31 and November 1st to sell over 5,000 lots of fruit processing, canning, and plant support equipment at Seneca Foods in Modesto, CA.

The sale of equipment assets will consist of thousands of pieces of equipment used for fruit receiving, processing, packaging, and plant support.  Inspections are currently available by appointment and open inspection to the public will take place from October 15th through the 29th from 9 am to 3 pm.

The approximately 1,846,000 square foot facility primarily produced canned apricots, peaches, pears, fruit cocktail, and colored cherries; the plant is one of the largest single location fruit processing and packaging operations in the world. The equipment consists of raw receiving, extraction, syrup production, evaporation, stainless processing, decanters, optical sorting lines, blanching, (23) can filling and seaming lines, (28) can cooker coolers, a hydrostatic can cooker, a complete cherry coloring plant, a complete fruit cocktail plant, slicing, dicing, secondary packaging, and all plant support.

“Now that the dates are set, we want to give all interested parties an opportunity to tour the plant.”, said Eric Weiler, Principal of New Mill Capital. “The full sale catalog can now be reviewed online and we’re taking inspections by appointment prior to the public inspection dates.”

The plant is located at 2801 Finch Road in Modesto, CA 95354.  The auction will be conducted in an online-only format. Additional information can be found at and Prospective buyers are urged to schedule early inspection appointments.

“The equipment list continued to grow.”, said Dan Rosenthal, COO of Schneider Industries. “This is the biggest sale ever in the fruit processing and canning space. We’ve had interest from operations around the world and certainly, expect strong participation.”


New Mill Capital ( is a privately held manufacturing asset acquisition and disposition firm specializing in food & beverage plant equipment auctions and turnkey acquisitions. New Mill is a national leader in the sale of idle plant equipment and has also acquired and repurposed over 13,000,000 square feet of manufacturing facilities since 2011.


Schneider Industries ( has 25 years of experience marketing and auctioning equipment and commercial real estate. Schneider Industries provides creative, efficient asset sale solutions to a wide variety of industries worldwide.


Smith Food Machinery is a family owned supplier of quality pre-owned food processing and packaging machinery with over 25 years of experience. Smith Food Machinery is located in Stockton, CA.